The super tracking method for generating sales in 2025: 1P domain tracking

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Nowadays, browsers are so strict with users' data tracking. The update of ITP 2.3 is a headache for e-commerce business owners. It restricts data collection from users that was used to analyze the performance of their sites and product reach.

What bad news for e-commerce owners!

But!


Don't worry about it. We have a great solution for it, the server-side tracking with 1p domain tracking. 
 
What is server-side tracking?
The server-side tracking is a process of collecting, processing, and analyzing data about the users interactions and behaviors on the website or application directly on server-side infrastructure.

In other words, in supermarkets, the shop owners collect the details and feedback of customers directly when they visit the supermarket to improve their business.
 
What is first-party (1p) domain tracking?
The 1p domain tracking shares the same concept of server-side tracking. This method uses your own domain for tracking users activity on your website.

Other tracking methods 
Generally, in traditional or client-side tracking methods, the cookies are set by the third-party service on the client side to store the users activity data on the website or application. Like, the same above shop owners give a form and ask the customer to fill in their details and feedback of the store.

The Intelligence Tracking Prevention (ITP) 2.3 framework and ad blockers are restricting third-party cookies on the client side and limiting other cookies to a 7-day expiration period. So, the traditional or client-side tracking methods have failed to do their purpose completely. It results in some inaccuracies in data collection and leads to less efficient results.

To overcome the challenges, we can use the server-side tracking with the 1p domain tracking method.

By using these methods, the cookies that store users data are set by the own first-party domain itself from the server side. Due to this, the cookies can bypass ad blockers and ITP 2.3 restrictions. The first-party domain cookies are not restricted or deleted after 7 days by the browser because it is set up by the first-party domain, and the browser thinks it is important to keep that cookie when it is set up by the first-party domain.
 
Why do we need server-side tracking with 1P domain tracking?
It enhances the conversion tracking by providing a long retention period.
For example, the customer clicks the ad to visit your e-commerce site to make a purchase, but due to some reason, she didn't make a purchase at that time and closed the window. Then after some time he opened the window and made a purchase. 

So, is this purchase done by the ad campaign or direct search?

Actually, the purchase was done by the ad campaign. But technically, it was done by the direct search when we used traditional or client-side tracking methods because of short time cookies.

But, on the other hand, with the server-side tracking, it is done by the ad campaign. So the server-side tracking gives more data accuracy.
Also, it helps to identify the user because of the longer retention period.

If you are an ecommerce business owner, then you must use server-side tracking with 1p domain tracking for the following reasons:

You own your data
When you use the third-party cookies, they have some control over it. But if you use these methods, you have all control over your data.

Improved accuracy 
As we discussed above, these methods give more accuracy in data collection, processing, and analyzing.

Safety for users too
By using these, we can collect data without discarding users' data privacy standards.

Better security
By using these, we prevent the data breach from the third-party cookies.

Improving ad campaigns 
With more data accuracy, we can make a better ad campaign and marketing strategy.

Enriching the data
It enhances the quality of the data with its accuracy and gives a comprehensive understanding of users by the data.

High EMQ score
It gives more accurate and reliable engagement metrics like click-through rate, bounce rate, conversion rate, etc.

Spot the target
It gives a higher custom audience match rate to find the target audience.


In conclusion,
The server-side tracking with 1p domain tracking methods is better to use than traditional or client-side tracking methods for getting data accuracy and generating more sales.

 
What do you think? Do you use server-side tracking with 1P domain tracking?

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